Ernest Hemingway – Rules for writing. Number 3 will shock you!

  1. Use short sentences.
  2. Use short first paragraphs.
  3. Use vigorous English.
  4. Be positive, not negative.

These “rules” can help you present what is important to you. You will be able to present what you are most proud of. You will make clear what you want to accomplish. And the bonus is that people will enjoy reading what you wrote.

Published by Tom Blaney

I help people articulate what makes their service exciting, meaningful, and valuable to their stakeholders by identifying why they want to serve, what they are most proud of, what challenges they want to take on, and how they plan on showing results. I do that by researching issues, identifying clear positions, helping them align their positions with what their customers want, and managing work flow to deliver efficiently and effectively. In the future, I'd love to help companies improve on how they communicate with their customers.

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