Are people really trying to tell me that the means justify the ends?

Yes I’m really gunna ask you to watch two youtube clips. And yes, it will be worth it. I’m glad you asked me why it’s worth it. This young man is terrific. There is no doubt he is more successful than I am. So the criticism isn’t directed towards him. I only have a problem with his methods. If you don’t have time or enough interest in watching, here is the summary. He busts his tail every day for a month. At the end of the month, he has improved the shape he is in, but not by a whole lot. And in the process, he has been tired, achy and sore every day for a month. He has also taken time away from other things he might have been doing instead.

Where does that leave him? It leaves him knowing that he can work his tail off and achieve his goal. It is a moral victory. It is also a victory that he most likely will not get again. He is not going to keep that exercise program up for two or three months. He certainly will not keep it up for a year. That much I know.

Now, watch this video.

Here we have this guy. He put in a lot of effort. Not nearly the effort the first guy put into his program. Still, his effort is admirable. He also was not all that impressed with his results.

He might not have been all that impressed. But I was. The dude lost two pounds. Before you say ehhh only two pounds. Hear me out. That is two pounds. And he had easy days where he only did one set. On days he felt good, he did two or three sets. See? His program was manageable.

He could definitely continue with it for two or three months. He could do it for three years. Yes, for three years. Do you know how many pounds the guy would lose over three years? 2×36=72. 72! Now lets say he half asses it and only gets a one pound a week pace. That’s 36 pounds.

If I told you that three years from today, you could be 36 pounds lighter? And I said, I need seven minutes of your time each day. You would tell me I am full of it. And you for sure will not take anything away from this blog. I knew that even before I sat down to write it.

But the joke is on you. I put a lot of time and effort into writing this. Even though it will help no one, I’m still better off for having written it.

Published by Tom Blaney

I help people articulate what makes their service exciting, meaningful, and valuable to their stakeholders by identifying why they want to serve, what they are most proud of, what challenges they want to take on, and how they plan on showing results. I do that by researching issues, identifying clear positions, helping them align their positions with what their customers want, and managing work flow to deliver efficiently and effectively. In the future, I'd love to help companies improve on how they communicate with their customers.

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